Carmen Lum

Product Designer / Manager

Keeps one eye on what users need, the other on business goals

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My Experience

2+y

Product Design + Management

In fintech

5y

Creative Design

In advertising, ecommerce, gaming

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B.F.A. in Illustration

From the Savannah College of Art and Design

Shipping Fast + Shipping Right

A quest for accurate user data while validating a new fintech product. The research-led redesign that followed doubled CTR.

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Diagnosing Before Designing

A hunt for the real cause behind a drop-off revealed the obvious culprit was a red herring. After diagnosing the real problem and implementing the fix, data contamination decreased by ~50%.

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How One Persona Turned Out To Be Three

The team started with a hypothesis about who our users were — the user interviews said otherwise. Synthesising data from 21 interviews into three personas that marketing, product, and leadership could all work with.

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